LinkedIn is reported to have more than 774 million users worldwide. This number alone makes the platform one of the top social networks today. No wonder you should consider using LinkedIn to its fullest potential to improve brand awareness, build your network, boost leads, and conversions, and increase revenue if they top LinkedIn profiles in Singapore are anything to go with.
With that in mind, this LinkedIn marketing guide is full of tips you can start implementing immediately to help you learn how to use the social platform to improve brand awareness, share your marketing content, and grow your business. Let’s dive in!
Create Posts of Varying Lengths
Quick, bold posts will always pack a punch on LinkedIn. Things tend to be different with long-form stories as they capture the readers’ attention and lead to a longer dwell time on the app. Both of these types of posts should have a place in your LinkedIn marketing content plan.
You don’t want to be the type of person who only share monologues since your network won’t always have the time to read them. Along the same lines, too many short posts can come across as lacking substance, thus making you seem less authoritative as a thought leader.
That’s where varying the length of your LinkedIn posts will come in handy as they can keep your content fresh and relevant to your network. You’ll have content that gets people excited to see what gems you drop next.
Maintain Consistency
There’s no denying that LinkedIn has one of the longest content lifespans. It doesn’t need a ‘round-the-clock’ publishing schedule. What it does need, though, is a consistent one. Whether you publish every day, every other day, or even once a week, your network will come to expect your content regularly, which helps build trust.
For this reason, you should settle on a schedule that makes sense for your business and stick to it for a month. See what days and times yield the best engagement and make those parts of your publishing schedule. You can always learn from the 10 top LinkedIn profiles in Singapore and emulate them if possible.
Now that you have slight insights into what LinkedIn marketing entails, you need to get it right from the word go. Of course, there are many other things you need to know before you start running your marketing campaign on this social post.