Your first thought when buying most things is always the same: new or use? Things are not any different with purchasing a domain name since it starts the same way. Do you want a brand-new domain or an expired one with previously established traffic?
It is okay to wonder; is expired domain for SEO a smart strategy or should you go for a new one? While the benefits and the cons are similar, choosing the right domain depends on your needs, your domain name budget, and the competition within your industry. This guide help ensure you make the right choice that further establishes your business online.
Benefits of a Brand-New Domain Name
The good thing with buying a new brand name is that it feels fresh and ready to get you down the road in style. Without any of the history of being previously owned, you no longer have to worry about inheriting a bad reputation for spam or shay business dealings.
Similar to buying new cars, new domain names have zero miles to them, which mean you need to build web traffic and build an audience from scratch. Moreover, you’ll have to build the entire infrastructure yourself, such as a website and social media pages to start building your marketing channels.
An Established Domain Name that’s already Broken In
Is expired domain for SEO a smart strategy? If you decide to purchase a reputable expired domain name, there is a good chance there’s already an audience, established backlinks, and incoming web traffic heading your way. This gives you an added advantage when you put marketing spends towards your new business, making it easier to reach customers and convince them to buy.
Of course, there is still the downside of not knowing the full history behind your domain name when you buy it second hand. There may be a negative reputation from spam which you might have to contend with. Always ensure you undertake thorough research on a domain name and then run a WhoIS search to try and find the owner.
All in all, always make the choice that fits your business best. It is worth mentioning that your business and your goals, both short term and long term, affect your decision whether to buy an expired domain name or a new one. Looking across your industry reveals your options.